Naija is a Black African consumer brand, with various business extensions.  The entrepreneurial origins of the brand dates back to 2004, where it was pioneering; what would later be called - Afrobeats - themed club nights in top London venues. It quickly went on to launch a social networking site, mobile ringtone service, t-shirts with original designs, and at the time the widest circulating free distribution magazine targeted at Black Africans. 

It came into pre-eminence when it designed, licensed and produced the hugely successful game show marketing platform - One9ja Million dollar game show. Making, to date, the biggest individual prize draw winner in Africa’s history.  
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Today creating content regardless of the medium that fearlessly represents us is still at the heart of what we do, now we get to do it with more co-entrepreneurs.